CDP stands for Customer Data Platform, a relatively new marketing tool that can save you time, money, and headaches. But what exactly is a CDP? And how does it work? This guide will answer all your questions about this amazing new technology.
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Better data collection
The first thing to understand is that CDP is a data collection platform and DMP is a data management platform. This means CDP focuses on collecting information about people’s digital behavior, while DMP helps you use that information for marketing purposes.
It also means that if you want to focus on collecting as much data as possible, then CDP may be better than DMP. Many businesses choose CDP vs DMP because it allows them to collect more types of information than they would if they were using only a DMP (or vice versa).
More features (i.e., campaign creation, email marketing)
CDPs are also more feature-rich than DMPs.
For example, CDPs typically have more campaign creation tools than DMPs. This allows you to create and customize your own campaigns by importing data from other databases or digital platforms (such as Google Ads, Facebook Ads, etc.). These features are great for brands that want to create unique customer experiences through their marketing efforts.
Additionally, many CDPs offer email marketing capabilities such as autoresponders and drip campaigns—which allows users to segment their audience according to demographics or behavior metrics—while DMPs generally do not offer these tools. As per a digital solution expert Adobe Real-Time CDP, “The anonymous nature of a DMP also means there’s no ability to connect data to your existing user information.”
Autoresponders can help brands engage with customers who have abandoned their shopping carts or those who haven’t purchased anything yet; they also allow companies to send relevant content regularly while targeting specific audiences at scale without having to build separate lists every time they want something new sent out.
More insights and analytics
One of the biggest benefits of using CDP is that it can help you gain more insights and analytics than DMPs. For example, with a CDP you can:
- Get user behavior, customer journey and customer lifetime value (CLV) data for each user. This will allow you to understand better how your users behave on your site or app so that you can make better decisions about where to focus your marketing efforts.
- A 360-degree view of your audience’s demographics, interests and behaviors—information that is useful in many different ways, including targeting advertising campaigns at the right audiences and improving overall understanding of who they are as consumers.
Easier to use and understand
While comparing CDP vs. DMP, it’s important to note that CDPs are easier to use and understand and a lot more affordable. DMPs require you to pay for the monthly service and exchange fees for every transaction. In contrast, CDPs do not charge transaction fees or require recurring payments.
With a CDP, you can easily set up a custom campaign around your brand identity and target audience data—and there is no limit on how many campaigns you can create!
CDPs are more dynamic and powerful than DMPs. In addition to having a larger number of features, they also offer more insight into your customers’ behavior. On top of that, they’re easier to use than DMPs, so you spend less time setting up campaigns and sending emails. If this sounds like something that might be useful for your business, then be encouraged to give it a try!