In-game advertising is a powerful marketing tool. In fact, it’s one of the most effective ways to reach people on social media. It’s also a great way to build brand awareness and increase sales. That said, as with any form of marketing or advertising campaign, there are several different types that can be used by companies.
Static Banner Ads
- Static banner ads are exactly what they sound like: static images that are placed on a webpage. They’re usually easy to identify and can be distracting, depending on how they’re used.
- In-game advertising is similar to traditional advertising in many ways, but there are some key differences. One of the most obvious is that interactivity with players is more important than with traditional ads because it helps motivate them to take action (like making purchases). This is why you often see in-game ads that encourage players to watch videos or download apps within their games—it’s an easy way of making money while also increasing engagement.
Background advertising is a form of in-game advertising where the ad appears behind the main game screen. This means that you don’t have to play your game with an ad in front of you, but it will still be visible at all times.
This is a good option for brands who want to promote their products without interrupting or interfering with your gaming experience.
These ads are usually placed on top of the background and blend in well with the rest of the screen, so they don’t distract you from what you are doing or take your mind into another world.
Dynamic Product Placement
Dynamic product placement is a form of in-game advertising that allows advertisers to change the products placed within a video game. You might see it as a character holding or using a particular item, like a soda as they eat their lunch. The item may also change depending on the context of the game, such as changing from soda to beer when there’s a party going on.
Dynamic product placement may be changed based on certain factors such as location (at home vs. work), time frame (morning vs. evening), weather conditions (winter vs. summer), etc. Dynamic product placement can help advertisers reach more customers by providing them with information tailored specifically for them.
Virtual Product Placement
Virtual Product Placement is a type of in-game advertising that allows advertisers to place their products in the game environment. Virtual product placement is not limited to video games and can also be found in other media, such as movies and TV shows.
Full Motion Video Branded Games
Full Motion Video Branded Games are games that are fully integrated with a brand, and the business brands the game itself. Unlike traditional in-game advertising, these games allow users to play as their favorite character from an ad campaign and enjoy some of the same benefits from playing as they would if they were watching an ad.
As per an advertising platform StackAdapt, “In-game advertising gives marketers a unique opportunity to drive brand awareness and connect with gamers, a highly-influential audience that’s fully immersed in gameplay.”
In-game advertising is a powerful tool that can be used to drive sales and increase brand awareness. The different types of in-game advertising include static banner ads, dynamic product placement, virtual product placement and full motion video branded games. These various forms of ads will help you reach your targeted audience in an engaging way that doesn’t disrupt gameplay.